Social Media Safety / Glossary

Influencer marketing

Influencer marketing is when brands pay creators, or give them free products, to promote something to their followers.

It can look like a normal post: a creator showing their favourite snack, game or make-up. Discount codes, special links and "gifted" items are common signs that a brand is involved.

In many countries, including the US and the UK, influencers must clearly label paid posts, for example with #ad.

Ads aren't bad, but it helps to know when you are watching one. Ask yourself: who benefits if I buy this?